Dear Every-Game-Company-Not-Named-Blizzard,

We’ve been making progress with this little industry of ours haven’t we?  Each year the budgets get larger, the voice talent gets better, the graphics improve, the stories become deeper, and we gain a bit more mainstream acceptance in the quest for the hard-work of our dedicated employees to be regconized for what it is - truely amazing.

I implore you to gather your emploees this morning, buy them lunch, put them in the company’s largest conference room and discuss what can happen if you stop saying you are making the best experience you can for the gamers, and start making that experience.

Discuss what happens when you don’t allow the outside pressure of marketing plans, metacritic predictions, release dates, launch parties, or anything else to distract you from making the best product that you can out of a passionate, genuine desire to create something moving, something revolutionary.

I am not exactly sure how Blizzard keeps pushing itself further each game release, but this trailer gave me goosebumps, connected with me on an emotional level, and got me ready to stand in line for 10 hours for a game I only previously had a marginal interest in purchasing.

There’s much to learn, but I’m sure we can get there…  There’s no shame in learning something new, even if you’ve been in the industry before it was an industry.  There’s no shame in looking to a company that teaches us something revolutionary every few years - even when we thought we’ve seen it before.

Love,

Chris